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  • February 27, 2026

    Born in 1951, shortly after the war, the BEE was Daihatsu’s first passenger vehicle. Though a small three-wheeled vehicle, with its innovative structure, it continues to captivate people today as a symbol of that era’s groundbreaking challenges. We explored the passions and power of connection inherent in MONODUKURI! Read the article here.

  • February 24, 2026

    Taking “fun” seriously. Taking on MONODUKURI with unwavering dedication. Embracing challenges, finding true delight in the process.
    The Kei-Truck Showdown was an event that electrified Tokyo Auto Salon 2026 (TAS). Behind the frenzy lay a drama among challengers that transcended victory or defeat. Learn about the resolve and passion poured into their all-out creation. Check it out here!

  • February 16, 2026

    Service staff are indispensable for a safe and secure car life. The stage where their knowledge and skills collide with each other is the Daihatsu Service Technical Contest. This time, we conducted interviews about the contest with the teams that reached the summit at the 44th competition, as well as the colleagues who supported them. Behind their victories lay a shared “passion.” Read the article here.

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