The “DAIHATSUMEI, inventing day by day!” advertisement was designed to convey how every single employee at Daihatsu is constantly thinking of ways to serve our customers and coming up with new ideas in their work.
These are the small insights we notice in our work, as well as the little ideas and efforts born from a desire to make things better.

At Daihatsu, each of us takes a close look at our customers’ lives and approaches our work with the question, “What can we do to enrich their lives as much as possible?”
We believe that these small, cumulative efforts lead to the kind of car manufacturing that is unique to Daihatsu, bringing delightful DAIHATSUMEI moments to our customers’ lives.

As each person’s insights, ingenuity, and earnest efforts come together, our car manufacturing moves forward, step by step.
We want every vehicle we create in this way to embody our mission of “Staying close to our customers and enriching their lives” as much as possible.

This message embodies Daihatsu’s vision and commitment.
Going forward, we’ll continue to embrace “Because it’s small, you can do it all—one small step at a time.”
Through our work, we’ll keep bringing “DAIHATSUMEI for me. Invented for you.” moments to life.

The advertisement features actual Daihatsu employees!

We brought together colleagues from various departments—including manufacturing, development, and sales—who each hold different roles within the company.
Although some of our employees looked a little nervous on the day of the shoot, the seriousness with which they approach their work and passion for MONODUKURI came through naturally in front of the camera.
We hope you’ll take a close look at each person’s expressions and presence!

There’s also the commercial for the “DAIHATSUMEI for me. Invented for you.” brand campaign that launched last October.
In addition, the second installment of the TV commercial series titled “DAIHATSUMEI for my work” began airing on May 15.
Be sure to check these out as well!

Editor: Chiken, Inner Communication Group