DAIHATSU ONE!

August 7, 2026

[Special Edition] Daihatsu Expatriates Living in Brazil: The Warmth of the Local People and Everyday Life

Building Corporate Culture

Brazil, the stage of a new challenge where Daihatsu is joining forces with Toyota.

In the previous article, "Daihatsu's DNA in Brazil," we shared the history of collaboration between Toyota and Daihatsu behind the mass production of the all-new Yaris Cross, as well as the story of their colleagues working hard on-site.

Now we bring you a special edition.
Shifting the focus from the previous article, which mainly covered their work, we present an interview video spotlighting the "daily lives of Daihatsu expatriates living in Brazil."

Brazil, the stage of a new challenge where Daihatsu is joining forces with Toyota.

In the previous article, "Daihatsu's DNA in Brazil," we shared the history of collaboration between Toyota and Daihatsu behind the mass production of the all-new Yaris Cross, as well as the story of their colleagues working hard on-site.

Now we bring you a special edition.
Shifting the focus from the previous article, which mainly covered their work, we present an interview video spotlighting the "daily lives of Daihatsu expatriates living in Brazil."

Living in Brazil

Daihatsu expatriates live in São Paulo, which is approximately 100 km from Sorocaba Plant. 
Many people probably think of São Paulo as a cheerful and lively place, with things such as soccer, samba, and sumptuous meat dishes.

Paulista Avenue comes alive with street stalls during the weekends
São Paulo’s mortadella sandwich is filled with a lot of ham

At the same time, Brazil is on the other side of the world from Japan, with a 12-hour difference in time zone. There is no direct flight from Japan, and traveling there takes almost one whole day.

Will things be okay in Brazil...?

I’m anxious since I don’t speak the language...

Quite a few  people may feel this way.
However, the expatriates actually living there say the following.

I was anxious throughout my first week, but everyone at TDB was kind to me.

Brazil is warm and welcoming.
I hope people won’t be afraid to come and work with us in Brazil.

Yamamoto-san, TDB（Daihatsu expatriate）
Takaoka-san, TDB（Daihatsu expatriate）

Daily Lives of Daihatsu Expatriates Living in Brazil

The warmth that transcends differences in language and culture, and the bonds with colleagues they work alongside who can truly be called “family.” Watch this interview video to hear Daihatsu expatriates speak honestly about the realities of life in Brazil!

Warmly welcomed by Brazil

The video covers  the everyday lives of Daihatsu expatriates who have found comfort living in Brazil. With many Japanese companies in São Paulo, it is an easy place to live for Japanese people.
In addition, due to the surprisingly high elevation, the climate is pleasant and not as hot and humid as one might imagine. Similar to Japan, there are also four seasons.
Even so, the city has a distinctively Latin American  atmosphere, allowing you to experience the unique charm of Brazil.

I was anxious at first, but now, every day is fun！

I hope people will come to love Brazil！

Through these words from our expatriates, perhaps you could feel that Brazil is not at all far away or unfamiliar, but rather a country that warmly embraces people.

As mentioned in the video, thanks to the generations of Japanese immigrants who came before and built lives there with care and sincerity, people in Brazil continue to treat Japanese people with kindness today. This history, together with the efforts of Daihatsu employees who are still working hard on-site, is also proof that Daihatsu is steadily taking on challenges across South American soil.

Ono-san, TDB（Daihatsu expatriate）
Furukawa-san, TDB（Daihatsu expatriate）

For those interested in taking on challenges overseas, and for those curious about Japanese people working hard in Brazil, we hope this video brings your thoughts of Brazil a little closer to home and inspires you to take a step forward.

TDB Sorocaba Plant

Written by : Ashida, Inner Communication Dept. （also assigned to this role）
Interview and recording were conducted in March 2026.

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