On February 2, 2026, Daihatsu held a press conference in Tokyo for its first mass-produced BEVs (battery electric vehicles), the “e-Hijet Cargo” and the “e-Atrai.” Then, on February 16 at a kickoff event held at the Daihatsu Kyushu Oita (Nakatsu) Plant, the baton was passed from the production site to the sales frontlines, and everyone pledged to work together to deliver these vehicles to customers.
In this article, Hoshikawa and Uegaito from the Inner Communications Group visited the site to bring you a video featuring the atmosphere on the ground and the passionate thoughts of those involved from planning through production. Please take a look!
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The people in this article

Daihatsu Motor Co., Ltd. President
Inoue

Daihatsu Motor Kyushu President
Hino

Daihatsu Motor Co., Ltd. Chief Officer, Sales & Customer Service Group
Fukuda

Daihatsu Motor Co., Ltd. Product Planning Div.
Saito

Daihatsu Motor Co., Ltd. Product Planning Div.
Kohmoto

Daihatsu Motor Co., Ltd. Vehicle System Development Div.
Kurimoto

Daihatsu Motor Co., Ltd. Domestic Sales Planning Div.
Mori

Daihatsu Motor Co., Ltd. Domestic Sales Planning Div.
Yamamoto

Daihatsu Motor Kyushu Manufacturing Div. No. 1
Maruyoshi

Daihatsu Motor Kyushu Manufacturing Div. No. 1
Tabata

Daihatsu Motor Kyushu Manufacturing Div. No. 1
Furumoto

Daihatsu Motor Kyushu Manufacturing Div. No. 1
Hanamizu

Daihatsu Motor Kyushu Quality Assurance Div.
Kiyonaga

Daihatsu Motor Co., Ltd. Corporate Planning Dept.
Hoshikawa