As you know, Daihatsu is a Japanese company, but it also develops business overseas.
In particular, Indonesia and Malaysia are the locations of important sites. Daihatsu values the cooperative relationship among these three countries, including Japan.
To strengthen this relationship, Daihatsu commenced a project to create “a new system that connects people beyond differences in country and culture.”
The person in charge of this project was Otaki-san (current president of Yamaguchi Daihatsu).

Thus, what we focused on was a sport loved in all three countries: badminton.
This was how our support for badminton began in 2017.
After that, with goals such as creating a pleasant working environment for everyone and producing a ripple effect on employees by supporting athletes, this initiative eventually expanded to support for para-badminton as well.

We have received messages from five Daihatsu para-badminton athletes playing on the global stage. We will introduce each of them below along with a simple profile!

Tomoyose-san is a 19-year-old new employee who joined the company in April 2025.

While playing on the world stage, she is also a brand-new first-year working member of society.
As a member of the Fleet Sales Division, she comes into the office about twice a week. At the same time, she is making rapid growth every day as an athlete.
Her world ranking, which was 16th before joining the company, has risen to 4th!
Even amid changing environments, she continues to take on challenges while balancing competition and work. What kind of athlete is she, exactly?
In the video below, she talks about things that cannot be fully expressed in text, such as what made her start playing badminton, the secret to her strength, and what she cherishes every day. Please take a look.
You may feel closer to Tomoyose-san, who might otherwise seem like a distant figure as a world-ranked athlete.

Everyone in the Fleet Sales Div. where she belongs talks about Tomoyose-san’s personality in this way.
We asked people around her about who the real Tomoyose-san is—not as an athlete.

Her charm goes beyond athletic ability. Her beloved personality, which makes people naturally want to support her, captivates everyone she meets.
Her favorite saying is “good fortune comes to those who smile”!
Just like those words, with her warm smile and straightforward attitude, she will surely continue to charm many more people.
Please continue to follow Tomoyose-san's future achievements!

As part of its support, Daihatsu is the title sponsor of the “Daihatsu Japan Para-Badminton Championships Tournament,” the highest-level tournament in Japan. The 11th tournament was held in Nagasaki in December 2025, with support from the local community, including Daihatsu Nagasaki Hanbai Co., Ltd.
At the tournament, employees from 3MASA, the Tokyo Branch, and the Ikeda Head Office, as well as local staff from Daihatsu Nagasaki Hanbai Co., Ltd. gathered, and voices supporting Daihatsu athletes echoed throughout the venue.

At the 11th Daihatsu Japan Para-Badminton Championships Tournament, all five athletes from Daihatsu Motor Co., Ltd. featured in this article participated and competed in fierce matches day after day.
We have put together a series of highlights, so please take a look!

As a result, including Sawada-san who had returned to the competition after one year, everyone won medals. It was a wonderful outcome!
Those who watched up close let out cries of excitement.

Congratulations to all the athletes!! And thank you for inspiring us✨

The athletes told us that our cheers give them strength.
At the same time, we also gain energy by supporting the athletes.

Currently, there are four athletes in the Tokyo Office Fleet Sales Division.
The members of the Fleet Sales Division who work with the athletes support para-badminton with especially strong passion, and many of them traveled all the way to Nagasaki on the day of the Japan Championships in December.

We asked them about the positive energy they gained through showing their support, and we would like to share it with you!

The athletes’ challenges move the hearts of those who support them, and those cheers and actions in turn propel the athletes forward.
While listening to the stories of people who came to support at the venue, I was reminded of the words of Otaki-san, who started the badminton project.

Indeed, the tournament in Nagasaki marked a moment where the boundary between athletes and supporters was transcended, and we could see that becoming One Team means that the Daihatsu circle is expanding!

Through this interview, we learned that one person’s serious challenge has the power to move the hearts of those around them.
And knowing that our support also gives strength to the athletes, we strongly feel that we want to keep supporting them!
Interest in the athletes, watching matches, and offering words of encouragement—each small action supports the athletes, and at the same time, leads to our own strength to move forward!

This form is for collecting feedback on this article and support messages for the para-badminton athletes.
A simple message like “do your best” or “we’re cheering for you” is the greatest source of encouragement for the athletes, so we would appreciate any and all submissions!

As introduced in the article published in July 2025, “Proofs of Victory: Connecting and Weaving Local Communities, Daihatsu Metal, and Daihatsu,” original award medals are created by the Daihatsu Group every year for this tournament.
This year’s strap design contains the wish to “deliver something that remains in the athletes’ memories.”
The main colors used are the three colors of the Daihatsu Badminton logo.

In addition, features of local traditional crafts from the host location, Nagasaki, have been incorporated, resulting in a design that connects the region, the tournament, and the athletes.

The design is structured so that the logo colors appear no matter where it is cut, and careful attention has been paid to the combination of colors when cut, as well as the balance between lines and solid areas.
Also, within the design, a “hidden shuttlecock” and a “hidden castella” have been subtly included.
We packed in these playful touches, hoping that when someone notices them, it will naturally bring a smile to their face.

Strap production: Kawaguchiya Senkoujyou
Medal production: Daihatsu Metal Co., Ltd.
Strap & medal design: Ohoka-san & Shimizu-san, Design Division, Daihatsu Motor Co., Ltd.

Text: Yamada
Video filming: Uegaito & Yamada
Video production: Yamada
Cooperation: Kobayashi-san, Sports Promotion Department